30 Nov - 2 Dec 2021 - Cannes, France
All Year Round - Digital Platform
Press Release
Preview: The shop of the future on display at
MAPIC 2021 
Paris, 28 October, 2021 – For the first time in its history, MAPIC - the international retail property market - will host a shop in its exhibition area, result of a partnership between Etam and Retail Reload, where ‘the best of tomorrow's technologies' will be unveiled.

MAPIC 2021 will be held at the Palais des Festivals in Cannes from Tuesday 30 November to Thursday 2 December. It will feature an exhibition area, high-level conference sessions live-streamed on the MAPIC digital platform and numerous networking opportunities.

This year Etam will transform its stand into a real omnichannel pop-up store where participants will be able to enjoy a conventional shopping experience. A world first, this 40 sq-m pop-up stand will allow participants to experience the Easy shopping RFID customer experience technologies developed by Retail Reload. Etam’s concept store will provide an innovative experience for consumers who will be able to undertake the following:

  • Consult the available stock on screen (the stock is updated in real time: items being tried on, and therefore temporarily unavailable, do not appear)
  • Order on the Etam website and pick up your order by Click & Collect on the stand within the hour (the order is prepared on site)
  • Pay using a mobile checkout
  • Make use of an intelligent fitting room with automatic reading of items tried on (RFID detection), exchange or complementary try-on service without leaving the room (try & change) and recommendations adapted according to the stock available in the shop

"More than ever, innovation and technology for the benefit of the customer experience are driving MAPIC. Omnichannel transformation is at the heart of strategies of the retail industry. I am proud to host the world’s premiere of a real Etam shop fully equipped with RFID, identical to the 750 shops already deployed with Retail Reload throughout Europe. Our participants will be able to experience new digital customer experiences and integrate them into their future retail outlets," explains Nathalie Depetro, director of MAPIC.

Brands are traditionally the driving force behind MAPIC, which acts as a veritable marketplace, enabling businesses to find the best spaces to develop. Brands are also able to access international partners for their development and discover the best of technology to improve the customer experience.

500+ brands are already confirmed for MAPIC 2021, among them are Adidas, Aigle, Sephora, Rituals Cosmetics, Guinot, Apple, Monoprix, Bimba y Lola, Boconcept, C&A, Flying Tiger, FootLocker, Galeries Lafayette, Giphar Groupe, Uniqlo, K-way, Action, Pandora, Sephora, Etam, Mango, Don’t call me Jennyfer, Castorama, Maxi Toys.

Discover all the retailer participants registered to date here.

Multi-channel MAPIC
As part of MAPIC’s transformation into an omni-channel event it also provides a digital platform to accompany and serve the international community of retail real estate, retail chains and leisure professionals remotely and throughout the year. The MAPIC Digital platform offers a series of exclusive digital events (some already available in replay, others to come) as well as numerous industry contents.

The MAPIC Digital platform is accessible on this site.
More information on mapic.com

Follow us on Twitter! @MAPIC with the hashtags #MAPIC #LeisurUp #TheHappetite
Next MAPIC events

MAPIC in Cannes, 30 Nov - 2 Dec 2021
The Happetite in Cannes, 30 Nov - 2 Dec 2021
LeisurUp in Cannes, 30 Nov - 2 Dec 2021
MAPIC Italy in Milan, May 2022
About RX France - RX France manages a portfolio of world-class, French and international face-to-face, virtual and hybrid events covering 20 industry sectors including MIPIM, MAPIC, Batimat, Pollutec, EquipHotel, SITL, IFTM Top Resa, MIPCOM, MIPTV, FIAC, Paris Photo… and many more. RX France’s events take place in France, China, India, Italy, Mexico, Russia and the United States. We serve our clients as we accompany their strategic business development and roll out the best of physical and digital events. RX France is part of RX (previously Reed Exhibitions). www.rxglobal.com

About RX Global - RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors.
RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com
For more information, please contact:
My-Lan CAO, Press Director
+33 6 03 28 48 74 -  mylan.cao@reedmidem.com
Constance GARCIA Y SANTOS, Press Manager
For UK press – Innesco – Astrid SVENSSON
+44 (0) 7774 233 120 – astrid.svensson@innesco.co.uk